Strong values. Simple is beautiful. Our Alps are quite simply dazzling.
They naturally offer a rich and opulent quality of life that has you in awe all year round.
In addition to their intrinsic purity, they bear strong values: respect, humility, perseverance.
Come and charge your batteries all year round, all seasons, in a simply stunning bright Alpine setting.
The pure white of the snow, the bright blue sky and the soothing green of the natural surroundings… These are the colours of the Alps.
The winding roads and the pure lines of the mountains… These are the shapes of the Alps.
The heat of summer, the scents of mid-season, the crisp cold of winter… This is the air of the Alps.
Behind the apparent simplicity of these elements, the strength of unadorned evidence, they are all that is needed and they have the power to amaze us.
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The Alpes brand
The Région Sud Provence-Alpes-Côte d’Azur, Hautes-Alpes, Alpes de Haute Provence and Alpes-Maritimes have joined forces to promote their Alps internationally through the new “Alpes” tourist destination brand which was launched on 22nd January 2018.